The biggest eggs manufacturer in the Balkan region "Agreks" has a new brand. We've named it "Naj". In the local language, it is a prefix, meaning "the best". By twisting the name we've made the claim "The best egg, gives the best". Idea was that an egg ennobles every meal. We created Brand ID, Packaging Design and launched successful classical campaign including 15" and 5" TV spots, billboards, radio and print.