The biggest trading company in furniture industry in BiH "Udobnost" (Comfort) asked for branding. So, we've developed concept based on well known saying "Udobno s korisnim" ("Pleasant along with useful"). Since the words "Udobnost" and "Ugodnost" in local language differ in one letter, benefit was obvious. The second reason for choosing this particular direction is that "Udobnost" is selling furniture that costs exactly as it should cost, not more, nor the less. The campaign "Pleasant along with useful" was a major success. Consumers have recognized truthful company's claim in such a manner, that the company has doubled its capacity in one year time. We created new Logo and applied idea on a Classical communication, Branding and Digital.